Chinese online retailer Suning.com has acquired 37 outlets of Wanda Department Store, the department store unit of Chinese conglomerate Wanda Group, chairman Zhang Jindong announced at the company’s Lunar New Year meeting held Tuesday. The company didn’t reveal the value of the deal.

The 37 stores are mainly located in central business districts or central areas of China’s first- and second-tier cities and have combined store “memberships” of 4 million, and annual customer traffic of nearly 3.2 billion, according to the company.

Though the acquisition, Suning.com plans to revamp the offline shopping experience and department store supply chain operations by leveraging the power of new technologies like big data and artificial intelligence.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.