Beneath Baidu’s positive results lie brand, trust burdens

Search giant Baidu has faced mounting challenges to its consumer-facing businesses, as the Chinese government cracks down on online content and trust in its search and aggregation services among consumers wanes.

Nonetheless, the company on Friday reported solid revenue growth in the fourth quarter, while net income fell 50% year-on-year as the company sought to expand its content, artificial intelligence, and cloud computing offerings.

Total revenue reached more than RMB 27 billion (around $4 billion) during the quarter, up 22% year-on-year, but slowed compared with the same period last year.

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