Chinese search engine Baidu has sparked public outcry again after the Chinese state-owned media network CCTV revealed another user complaint regarding the company’s unethical practice in search ranking and advertisement placement for hospitals, local media is reporting.

CCTV aired a program on September 7, in which a Ms. Zhou from Ningbo, Zhejiang Province shared her disturbing experience in searching for a hospital on Baidu. Zhou wanted to seek treatment for her nose disease in an affiliated hospital of the reputable Shanghai Fudan University.

Although she searched the exact keywords of “eye, otolaryngology hospital affiliated to Shanghai Fudan University”, Baidu shows her Shanghai Fuda Hospital, which was actually a misleading ad given that “Fuda” is common shortening for Fudan University in Chinese.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.