US unicorn Branch moves into China, looks to fill B2B solutions gap

China’s citizens are fully connected, but its enterprises are still in the early stages of digitization.

E-commerce and mobile payments are major drivers of the tech industry, but, increasingly, Chinese startups and tech giants are shifting their focus to business-to-business (B2B) products. The sector shift is attracting prominent startups from abroad, including US unicorn Branch.

Founded in 2014 by four Stanford graduates, Branch is a mobile marketing company that uses a deep linking solution to seamlessly integrate core marketing channels such as email, social media, and ads. It enables businesses to drive organic growth by connecting users to relevant app content.

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