Pinduoduo eyes high-end buyers in cross-border e-commerce launch

Social e-commerce platform Pinduoduo is expanding into China’s booming cross-border e-commerce business in an effort to meet growing consumer demand for quality goods, according to Chinese media citing people familiar with the matter. The company launched into the e-commerce stratosphere by appealing to consumers seeking lower prices by offering social tools for discounted group buys on its main selling platform.

An invitation-only version of the platform, dubbed Duoduo International, has been up for select merchants already on its main platform as well as prospective sellers. There are four store types, including a hypermarket format for sellers with at least 35 registered brands, and a flagship store for merchants with exclusive brand distribution rights.

A company spokesperson confirmed the project with TechNode, but would not elaborate further.

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