Chinese tech giant Alibaba took the wraps off a voice-activated mirror, dubbed Tmall Genie Queen, at its annual beauty summit held Monday in Shanghai. The responsive mirror aims to tap into the growing beauty demand from China’s increasingly tech-savvy female consumers.

Consisting of a smart speaker base and an eight-inch smart mirror, the new gadget is powered by Alibaba’s AliGenie voice assistant, which also powers its hugely popular AI speaker Tmall Genie. The e-commerce giant has shipped around 10 million of the Genie devices since product launch in July 2017.

For the voice-activated mirror, users can adjust different light settings through voice command to ensure they can see their faces perfectly, whether in a bright coffee shop or a dark bar.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.