WeChat announced on Monday  (in Chinese) that tagging is now available for all advertisements in the social app’s News Feed-like Moments section.

Users can alert their WeChat friends in the comment section below individual ads by tapping an ‘@’ symbol followed by a friend’s name. Those tagged will receive a notification in Moments identical to that in normal posts or comments.

According to a post on WeChat’s ‘s ad helper official account, the function is now automatically available for all paid ads on Moments. Prior to the public release, some brands–including KFC in a Valentine’s Day campaign and Tencent itself–had already made use of the feature.

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Bailey Hu

Bailey Hu is based in China’s hardware capital, Shenzhen. Her interests include local maker culture, grassroots innovation and how tech shapes society, as well as vice versa.