WeChat opens up tagging function for ads on social Moments section

WeChat announced on Monday  (in Chinese) that tagging is now available for all advertisements in the social app’s News Feed-like Moments section.

Users can alert their WeChat friends in the comment section below individual ads by tapping an ‘@’ symbol followed by a friend’s name. Those tagged will receive a notification in Moments identical to that in normal posts or comments.

According to a post on WeChat’s ‘s ad helper official account, the function is now automatically available for all paid ads on Moments. Prior to the public release, some brands–including KFC in a Valentine’s Day campaign and Tencent itself–had already made use of the feature.

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