Briefing: Tencent’s ‘Game for Peace’ grosses $14 million in 3 days

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Tencent’s Game for Peace Surpasses $14 Million in 72 Hours on China’s App Store – Sensor Tower

What happened: Tencent’s “PUBG Mobile” replacement for the China market, “Game for Peace,” raked in more than $14 million just 72 hours after it became available on Apple’s China App Store, making it the world’s highest-grossing mobile battle royale title on iOS for that period, according to a report from analytics firm Sensor Tower. During the same period, “PUBG Mobile,” which is still available outside China, brought in around $2.2 million on iOS, and its biggest rival, “Fortnite,” grossed an estimated $4 million on the same platform.

Why it’s important: Tencent abruptly shut down “PUBG Mobile” on May 9 and replaced it with a more compliant title, “Game for Peace.” Unlike “PUBG Mobile”, which couldn’t bring in any revenue in China because of the lack of an approval from China’s State Administration of Press and Publication (SAPP), “Game for Peace” received its license in April and has been able to monetize since launch. While players aren’t pleased with the changes the new title made to its predecessor, the amount of in-app purchases that they are making indicate that “Game for Peace” is still likely to achieve business success.