Another tale of a China internet giant taking a hit in the ed-tech market, Baidu recently shut down its educational business unit amid a round of restructuring and shifted from offering consumer-facing teaching services to cloud-based business solutions.

According to reports from Chinese media, Baidu’s educational business unit, which was originally under the emerging business group (EBG), was dismantled earlier this year. Zhang Gao, former head of the unit and an ex-researcher from Microsoft China, was transferred to Baidu’s search engine business and reports to vice president Shen Dou. EBG was previously led by Baidu’s president of New Business Zhang Yaqin, who announced he would leave the position in October.

In a statement sent to TechNode on Tuesday, Baidu said the current round of restructuring seeks to better integrate resources and promote closer collaboration within the organization. The consumer-facing education services, including file-sharing platform Wenku and mobile e-book platform Reading, are now part of the company’s content ecosystem, alongside mobile search and newsfeed services.

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Jill Shen

Jill Shen is Shanghai-based technology reporter. She covers Chinese mobility, autonomous vehicles, and electric cars. Connect with her via e-mail: jill.shen@technode.com or Twitter: @yushan_shen