Editor’s note: A version of this post by Thomas Graziani first appeared on WalktheChat, which specializes in helping foreign organizations access the Chinese market through WeChat, the largest social network on the mainland.

You might not have heard of Yunji, one of the newest giants of Chinese social commerce. Yet, it just went IPO on the Nasdaq, raising $121 million. What is this booming new social commerce company?

Like Pinduoduo, Yunji is a social commerce company relying mostly on WeChat sharing to generate sales. However, unlike Pinduoduo, Yunji uses a decentralized network of “members” who help sell products.

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WalktheChat

WalktheChat specializes in helping foreign organizations access the Chinese market through WeChat, the largest social network on the mainland. Visit them at walkthechat.com