More than a quarter of short video app users in China are under 24 years old, and lower-tier cities are becoming increasingly important sources for growth, Hillary Han, a director at market research company iResearch said at TechNode’s Emerge conference on Thursday.

As of the end of 2018, 80% of China’s 829 million netizens use short video apps, making them even more prevalent than online payment tools, according to a report from the China Internet Network Information Center.

Short video apps have become an increasingly important component of user leisure. Time spent on these types of apps account for 36% of all time spent on entertainment apps in the first quarter of 2019, compared with 22% in the same period of 2018. Combined average daily active users (DAUs) of short video apps also rose 8% in the past six months, a report from data research firm Jiguang said.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Tony Xu

Tony Xu is Shanghai-based tech reporter. Connect with him via e-mail: tony.xu@technode.com