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Many users of platforms like Douyin and Kuaishou are young, making the short video apps  an ideal place for brands to market their products to China’s youth, said Hillary Han, director at market research firm iResearch.

The top two digital channels that youth spend their time on are video platforms and social apps, Han said. Specifically, apps like Douyin and Kuaishou are where younger users are spending increasingly more time, according to data from research firm Jiguang.

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