Game for Peace expected to bring in nearly $1b by year’s end –

What happened: Tencent’s “PUBG Mobile” replacement in China, “Game for Peace,” is projected to gross $1 billion by the end of 2019, reported, citing a recent report from game market research firm Niko Partners. According to the report, the game is likely to include monetization strategies similar to those in “PUBG Mobile,” which has generated approximately $400 million in revenue in overseas markets since it launched in February 2018. “Game for Peace” officially replaced its predecessor in China on May 8.

Why it’s important: “Game for Peace” has already shown strong monetization capabilities, earning $70 million in May, according to mobile app intelligence firm Sensor Tower. Different from “PUBG Mobile,” “Game for Peace” was approved by China’s game regulator before launch and could monetize immediately by selling in-game cosmetic items. According to an analyst from data consultancy firm Analysys, the title has a lot of untapped monetization opportunities, but its current focus is most likely maintaining user engagement.

Tony Xu is Shanghai-based tech reporter. Connect with him via e-mail:

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