What happened: Alibaba’s video-streaming platform Youku’s detective thriller series “The Longest Day in Chang’an” will be available overseas via Youtube, Amazon Prime and Rakuten Viki. First debuting on Youku on June 27, the series is available in Chinese, English, and Vietnamese. It will go live in Singapore, Japan, Malaysia, Vietnam, and Brunei on partnering streaming platforms and TV networks throughout the month. Youtube, Amazon, and Rakuten Viki will also offer the program to their paid-subscriber base in the US, Canada, and South America. One could also get views based on payment basis to gain that initial traction.
Why it’s important: Youku has been producing its own high-quality, original content in an effort to differentiate and attract subscribers. The company is setting its sights on global audiences. Youku has distributed more than 50 original productions overseas over the past two years, such as the romantic comedy, “I Hear You,” and detective series “Day and Night,” according to the company. The company has tapped resources across Alibaba’s ecosystem to promote the series, including full-screen advertisements on e-commerce platform Taobao.