What do you think will be the future core business of Bytedance? Contrary to current trends, it may not be Douyin-based advertising or gaming. In fact, the future of Bytedance could very well be something less popular with China’s younger generation—education.

This week, we provide an overview of Bytedance’s education business ventures. We’ll take a look at how the company has tried to replicate its TikTok success in the education sector—with less than stellar results thus far.

Bytedance may have made its name with short-video and news aggregator apps, but it seems unusually determined to break into the education sector.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Wei Sheng

Wei Sheng is a Beijing-based reporter covering hardware, smartphone, and telecommunications, along with regulations and policies related to the China tech scene. He writes a monthly newsletter tracking...

Tony Xu

Tony Xu is Shanghai-based tech reporter. Connect with him via e-mail: tony.xu@technode.com