“Treasure hunting” on Taobao is part of our daily life. During this year’s Singles Day Global Shopping Festival, Alibaba has combined shopping, fun, and entertainment all into one. Business units across Alibaba’s ecosystem are using augmented reality, extended reality and virtual influencers to transform online shopping.

Three Chinese consumers are invited to try out some new features, such as virtual marketplace, and picture search on Alibaba’s shopping apps, Taobao and Tmall. Watch the video below to see their experience: