The Thailand Board of Investment (BOI) has announced that Chinese electric vehicle manufacturer Chery plans to enter the Thai market in early 2024, according to Chinese news media Jiemian, citing Bloomberg. Chery sees Thailand as a strategic investment location for establishing a production base and plans to introduce its Omoda 5 electric SUV to Thai customers. Narit Therdsteerasukdi, Secretary-General of BOI, stated on Tuesday that Chery is currently engaged in discussions with potential partners to determine the appropriate investment model in Thailand. During an investment roadshow held from June 28 to 30, BOI had discussions with Chery and another Chinese automaker, Changan. Narit said that Changan’s plan to establish an electric vehicle factory in Thailand is pending approval from Chinese authorities, with an initial investment of $260 million. [Jiemian, in Chinese]