Apple, the US tech giant, has launched its mini-program on Tencent’s super app WeChat, enabling Chinese consumers to conveniently purchase the complete range of Apple products, including iPhones, iPads, and Macs, directly through China’s largest messaging platform. This strategic move by Apple, known for its stringent control over its official online retail channels, reflects the company’s commitment to further expand its sales presence in one of its most crucial markets. The January to March period witnessed Apple’s quarterly revenue decline for the second consecutive quarter in four years, with sales in the Greater China region experiencing a 2.9% decrease, amounting to $17.8 billion. [WeChat, in Chinese]