Gong Yu, the founder and chief executive of the Chinese long-form video site iQiyi, highlighted that generative AI is causing significant changes in production methods, cost structures, and staffing arrangements, and these changes are expected to unfold over the next three to five years. He shared these insights during his speech on Thursday at the company’s annual iJOY Conference, where plans for the release of 282 new films, drama series, and variety shows were unveiled. “We believe the core capabilities of AIGC can be summarized as language expression, artistic video production, and creative diffusion, which empower creators across the four major stages of pre-planning, script evaluation, production, and promotion,” said Gong. He also emphasized that artificial intelligence won’t replace human beings, as the current work remains human-centered. [NBD, in Chinese]