Video: For LGBT community in China, live streaming is the future of advocacy and education
If you can't see anything, try QQ video instead. On a Friday night in Beijing, You Yi, a gay volunteer at PFLAG (Parents, Families, and Friends …
Tag: Yizhibo
Lessons from failed influencer campaigns in China
Internet celebrities or wanghong (网红) are often seen as the golden ticket to promote your brand, but forget not, wanghong campaigns may fail if they ar…
10 live-streaming apps luxury brands need to know in 2017
Editor’s note: A version of this post first appeared on Jing Daily, the leading digital publication on luxury consumer trends in China. From Papi J…
WeChat Is Maturing: Advice For Leveraging Chinese Social Networks
This post is the third post of “WeChat Is Maturing”. In the previous post, we explained how WeChat is maturing and gave examples on to drive conversion…