The rumor of Weibo’s acquisition of its live streaming partner Yizhibo recorded further verification as sources close to the matter told local media that Yizhibo’s business has been integrated into the Chinese Twitter-like platform. While the teams of the two businesses will still run independently, Yizhibo has moved into Sina’s office and it’s expected to enter an in-depth cooperation with Weibo in the future, the source added.

The acquisition will help create a stronger social-interaction based business model for both parties where Yizhibo could further leverage Weibo’s huge traffic and massive social influence and Weibo keep traction with quality video content.

Founded in 2011, Yixia Technology, the parent company of Yizhibo, is one of the leading video app developers to have ridden China’s video and live-streaming boom. In addition to Yizhibo, Yixia Technology is also known for other two flagship products of Miaopai, a leading video clip editing and sharing app, and video-dubbing app Xiaokaxiu.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.