This post is the third post of “WeChat Is Maturing”. In the previous post, we explained how WeChat is maturing and gave examples on to drive conversion from other social networks. In this post, we will explain how two foreign founded companies use Chinese social networks to grow their business. 

“Overseas startups often think that when they offer to provide something to Chinese users, they will easily gain traction. There is a Chinese word, jiediqi (接地气). For us this means we should step on the same ground as the Chinese users to better understand Chinese users,” Emmy Teo, CEO of Fashory tells TechNode. “Fashion is elegance, and it’s not about just waiting for users until they come.”

The key message Emmy throws for her growth hacking is:

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com