Widely known as a mobile app with location-based features for connecting strangers, Momo is now transforming into an interest-based social platform. It has also been adding services for businesses to interact with Momo users.
As of September 2014, Momo has 180.3 million registered accounts, 60.2 million monthly active users, 25.5 million daily active users and 2.3 million paying membership subscribers, according to the filing.
The company resembles Tencent in terms of both product evolution and monetization. Momo claims it is the third most popular social apps in China, after Tencent’s WeChat (or Weixin) and Mobile QQ. While WeChat is for friends, family and acquaintances, Momo differentiates itself as a service for users with similar interests.
Momo started monetization in the third quarter of 2013, making revenues through gaming, paid membership subscriptions, emoticon sales and advertising.
An English version was launched in October 2012 but reportedly was shut down in July this year. The company plans to launch a new one for English speakers, according to the filing.
Tang Yan, one of the six co-founders, CEO and chairman of Momo, currently holds 39.8% of the company.
For more about the company please see this article.
Edited by Mike Cormack (@bucketoftongues)