Blizzard Entertainment, the maker of World of Warcraft, ran into a series of unfortunate things in China in the last few years.

It decided to change its Chinese operator from The9 to Netease 2 years ago.  Although it had the support of  the Ministry of Culture, it got another government authority, GAPP, mad.   GAPP banned World of Warcraft from charging its users for quite some time.  And then, WOW’s expansion pack, Wrath of the Lich King, was delayed again and again. The whole incident was finally out of the picture, when GAPP granted the necessary licenses this summer.

But recently, another incident has hit Blizzard. Local media said Blizzard’s China office leaked sensitive information about the company’s operation.  Its product promotion plan, global user number, marketing plan, etc. was posted on the internet.  (Here is the article about it: http://tech.sina.com.cn/i/2010-12-03/01414937053.shtml)  The company’s China head had left his position. And, Blizzard put a former Nokia executive in charge.

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Sherman So

Author of Red Wired: China's Internet Revolution, the first book to completely survey the nature of China's internet. (http://redwiredrevolution.com/) She previously was the lead China technology reporter...