I was chatting with a founder of an internet startup recently. And the person mentioned, Netease’s CEO William Ding started a pig farm. What?! The king of online game becomes a pig farmer – you are not kidding me ??

But, here is an article in the local media about it: http://tech.sina.com.cn/chuangye/r/2011-01-27/18085140228.shtml. The project started 2-3 years ago and by June this year, Willam Ding brand of pork should be ready for market.

“Why not?” said my friend, “Many people care about the quality of their food nowadays. Selling pork can be a lucrative business, if the quality is good. Also, pork is staple of our diet. This can be making more than online game.” (I doubted it. But … kept my silent.)

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Sherman So

Author of Red Wired: China's Internet Revolution, the first book to completely survey the nature of China's internet. (http://redwiredrevolution.com/) She previously was the lead China technology reporter...