Focus Media’s CEO, Jiang Nanchuan, said in his microblog, that Focus Media is working some form of LBS.  It would be integrated with Focus Media’s digital displays units, which are found in many office buildings and residential complex in China.   (Here is an article about it in local news: http://tech.sina.com.cn/i/2011-03-20/19495308277.shtml)

Jiang is not too specific with the details.  But it seems like people can use their phones to interact with the advertisements on the digital displays.  They can perhaps make a purchase orders, or download coupons, etc.  Jiang said the service will be ready by the fourth quarter.

Actually, I’ve seen something similar in concept from a startup.  It is called Getbuz, http://www.getbuz.com/.  It installs a box like device in a shop.  When people wipe their phone over the box, they can get some discounts at the shop, but a message is posted in their Facebook account saying he/she has made a purchase in the certain shop.  So to consumers, it is promotion for discount.  The founders (Lorcan McNeela and Caomhan Connolly) said when they tested run Getbuz with local coffee shops and other retailers in Boston. It was quite welcomed by the shop owners.

Getbuz was one of the six startups incubated by the Chinaccelerator program last year. Here is an earlier post about them and the program:

Dalian-based Startup Accelerator, Chinaccelerator Launches Six Startups in Beijing

Calling The Angel, MOBINODE Partners With ChinAccelerator

Sherman So

Author of Red Wired: China's Internet Revolution, the first book to completely survey the nature of China's internet. (http://redwiredrevolution.com/) She previously was the lead China technology reporter...

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1 Comment

  1. Interesting Sherman… If that is all Focus Media is doing – I think they “miss the boat”. The people in front of Focus Media screens – “viewers” – don’t want to do so much work… I think interaction with viewers by Focus Media can greatly increase the “views” Focus Media gets… I think it would be cool if Focus Media had fun quiz questions, simple games, etc that could be played by “viewers” on their mobile by texting answers – to the focus media screen – real time.. a very simple way to increase “viewers” engagement with their screens and certainly a way to gain viewers cell phone number and location – right now… they can then push local ads and coupons back to viewer via SMS…

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