We continue with the series of Chinese-Instagram applications (see our earlier feature on Tuding).

Based in the city of Xi’an, Lemeleme (originally called lomolomo) was founded in 2009 by Mr CUI Gang. Mr Cui has been working in the Internet apps field since 1996. Lemeleme has a 50-person team of research and development. First began development since Oct 2010, the first version was launched in Dec 2010, only in English and with in-app purchase of US$1 per filter effect. Within four months of its release, Lemeleme reached 2 million downloads internationally in end of March.

On Apr.1, 2011, photo taking app Lomolomo launched its Chinese version and changed its name to Lemeleme. The new version removed paid filters option and now offers all filters for free. Since the upgrade, Lemeleme has seen a spike of interest with 320,000 weekly downloads, that is over 1 million additional users in a month. Currently, nearly 50% of its active users are from mainland China, Hong Kong, Taiwan, and Singapore.

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Yasmin Li

Born in the generation after 80s and has MA degree in TEFL from Swansea University, UK. She loves travelling around and is interested in education, technology, environmental protection, creative designs,...