Baidu, the largest search engine which claims over 83.6% of Chinese search market share, announced this Monday that the company had struck a deal to team up with Microsoft’s search offering Bing in an effort to speed up Baidu’s overseas expansion pace.

According to the deal reached by the two parties, Baidu will show English language search results from Bing on its results page. Revenue generated through user searches will go to Baidu and the partnership doesn’t involving financial terms. The service will go online by year end.

Baidu also explained from technology side how the cooperation works: it’s all about its Box Computing platform. After users input English keywords in its search box, Baidu will leverage the Box Computing technology to analyze and understand users’ intention and desirable results, then connect to Bing for English search result before labelled and integrated Bing’s search results into Baidu’s search results.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.