App Annie Got Series A investment from IDG Capital Partners

Launched in March 2010, App Annie is the global leading provider of app store analytics and marketing intelligence for the Apple App Store.  The company is incorporated in Hong Kong but the team is based in Beijing.

App Annie was, in fact, founded as a subsidiary of  Exoweb, a Beijing based outsourcing company with about 60 people.  When iPhone become popular in 2008, Exoweb’s founder Bjorn Stabell, started a game studio, called Happylatte, to develop iPhone games. “We have been doing outsourcing work for mobile phone makers, such as Motorola, for a long time.  When iPhone launched in 2008, it is completely different from the old mobile phone environment and we decided to give it a try with our own games,” said Bjorn.

Happylatte launched a very successful iPhone game called, Highnoon, which is popular around the world, in particular in Hong Kong and Singapore.  It has lots of fans in U.K, France, etc, too.  (See our earlier post on Happylatte.https://technode.com/2011/02/26/happylatte-mobile-social-game-company/)

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