Baidu, the largest search engine in China, has just released its own third party login service Baidu Connect. Many Chinese internet initiatives such as QQ, Sina Weibo, Renren and Kaixin001 had already offered such service for quite some time.

Baidu Connect is built on the basis of its Developer Open Platform, which is home to all of Baidu’s open platform offerings and open APIs. Third party developers can leverage this Platform to gain instant access to all the other open platforms and APIs by the search giant. Baidu Connect complies with the OAuth 2.0 protocol.

Several websites including Qiyi, Sohu Weibo, Lasou and Yesky have took part in the program with an incorporation of Baidu Connect on their websites at Baidu’s announcement of the third party login service. Baidu opened its user accounts and user connections to the outside world through this service.

Baidu Connect is different from the others of its kind in terms of its cross platform feature; it supports both web and wap pages, PC client, mobile client and browser plugins.

According to a Baidu executive, this is just the first step towards Baidu’s open platform initiative, the company will also open its Feed API in an aim to enable third party apps to publish Baidu users updates across the web.

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