More and more, mobile devices are giving us the freedom to consume information on the go. That’s why popular apps like Flipboard and Pulse have gained so much traction. They present content in a simple and easy to search way. China of course has followed suit with a string of copycats, Zaker being the earliest Flipboard clone. Now a new mobile reading platform called Miniweb, from Hong Kong based start-up Webnova, has launched and is seeing the same attention.

Similar to Pulse, Miniweb allows a user to read and discover content across different categories such as news, tech, fashion etc. that is curated by the team. Alternatively users can add their favourite content, such as TechNode! Each source is known as a ‘channel’ and Miniweb has already preset over 2,000 of them. Sources can be pulled from web links, RSS, Twitter and Weibo. Of course you can also share content through Facebook and Twitter. The great thing about it is that it only extracts the essential parts that you care about; pictures and text. It disregards annoying ads and other noise that can distract your reading experience. By doing this, it takes 5-10x faster to download. For people in Hong Kong, it can also convert simplified to traditional Chinese. Miniweb is available on iOS, Android and desktop computer as a client.

As a media aggregator, Miniweb works closely with content partners. Since channels are organized and ranked by popularity based on traffic, media channels can see how well they are doing in real time. The higher you appear, the more viewers you have. This gives a good reason for media like us to compete.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.