Chinese online lingerie brand La Miu is raising US$ tens of millions in Series C round of financing, according to Hao Jianyao, co-founder and VP of the company.

Founded in 2008, the female-centric site which started as a lingerie etailer now expanded to other territories including female apparel, accessories and so on. According to its website, the Beijing-based company has attracted many former execs from companies like Victorias’ Secret, Coach, Amazon and so on. It has raised more than 45 million in the previous rounds of financing.

La Miu Funding History

Angel Round: Hiroshi Mikitani, founder of Rakuten, early 2008

Series A: US$ 5 million, Rakuten, Daiwa Securities Group Inc., July, 2009

Series B: US$ 40 million, DCM etc, May, 2011

La Miu also operated three brick and mortar stores, two of which located in Beijing while the other one is in Qingdao city of China eastern Shandong province.

Listener of startups, writer on tech. Maker of things, dreamer by choice.

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