Local media broke today that Lafaso.com, a cosmetic etailer founded by celebrity anchor Li Jing has raised US$ tens of millions lately. Lafaso hasn’t commented on the rumor yet. The site was formally funded by Sequoia China at its founding in 2008.

Wang Licheng, its CEO said in an interview earlier this year that Lafaso is raising a new round in 2012. He also revealed that the online cosmetics outlet is expected to break even by year end.

Lafaso to date boasts 5 million registered users with a repeat purchase rate of 56%. It seems the celebrity anchor’s fame worked a charm here in attracting consumers.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.