Sina Weibo Working on New Marketing Solutions

Sina Weibo will be launching an App Store for enterprise soon in the wake of its recent announcement of the Weibo display advertising platform and a revamped enterprise Weibo.

 Earlier this month, Sina announced its enterprise Weibo 2.0, which provides better page customization, more insightful analytic tools and all new open APIs. Prior to this, Sina has already launched its Weibo display advertising system, which “incorporates a social interest graph recommendation engine”, and “allows advertising to be more targeted and relevant”.

 The Weibo App store for enterprise would involve third-party developers to provide marketing tools to enterprise users on Weibo. There has already been an App Square on top of enterprise Weibo page, with few applications available. Currently there’re zero application under the categories of “information gathering”, “follower management” and “data analysis”.

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