Popcap China: We Now Have More Revenue from Merchandising Than From Gaming

Now it’s the 5th year for Popcap, the creator of the very popular mobile game Plants vs. Zombies (PvZ) since it entered China back in 2008.  ZHOU Yun, the director of business development of Popcap China, recently gave a speech in a developer forum hosted by TechNode at Macworld Asia, sharing this foreign company’s experience in Chinese market.

We all know in China people does not want to pay for download, which happens to Popcap too. At the early time, Popcap set the price for one of its games RMB88 which was already cheaper than the price set in the global market. “Sadly we only managed to sell it to less than 100 users, while later this game has >100millions players.” Yun said.

Yun cited a comment by his boss, James Gwertzman, General Manager of Popcap Asia

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