360buy just launched its long-rumored overseas site (en.360buy.com) to serve consumers in 35 countries with more than 400k items under over 1500 categories, ranging from electronics, video games, costumes, book, music and movies. To some the new English site of the second-largest B2C site in China marked that 360buy (aka Jingdong Mall in Chinese) is finally expanding out of its home turf to compete with global giants like Amazon.

360buy launches global B2C service

But is it really competitive?

If you check out the items under categories like Book, Music and Movies, you’ll find out that most of the publications were in Chinese language, meaning they’re more suitable for Chinese who live overseas, rather than for regular American or European households.

That said, under other categories like electronics and baby care you’ll still be able to buy products made in China at a bargain price.

Shi Tao, VP of 360buy said in an interview that “our initial strategy is to buy from China and sell to the world. ”

360buy is pinning hope on turning overseas business into one of its pillar arms in the coming 2 to 3 years. It was reportedly planning warehouses outside of China to step up delivery service and experience for customers in other countries.

According to 360buy’s overseas site, it currently only accepts Paypal as payment solution, as for shipping choices, it supports DHL, UPS, EMS, Singapore Post, China Post, Hong Kong Post and so forth.

Listener of startups, writer on tech. Maker of things, dreamer by choice.

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