360buy Ventures out with Overseas B2C Site

360buy just launched its long-rumored overseas site (en.360buy.com) to serve consumers in 35 countries with more than 400k items under over 1500 categories, ranging from electronics, video games, costumes, book, music and movies. To some the new English site of the second-largest B2C site in China marked that 360buy (aka Jingdong Mall in Chinese) is finally expanding out of its home turf to compete with global giants like Amazon.

360buy launches global B2C service

But is it really competitive?

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