Beijing based health and fitness start-up, Wokaishi has come a long way since I first met them.  I covered their story last year and have seen the team make great progress with dedication and execution.  Like me, Co-Founder Anna Tsui, is a fellow of Startup Leadership Program Beijing.

Wokaishi website (我开始网) released it’s iOS app this week, allowing users more flexibility than ever to exercise anytime, anywhere.

The app is called “视频健身” or “video workout” as users have access to hundreds of high-quality instructional exercise videos they can follow in their own speed, in their own homes or offices at no cost.

Existing Wokaishi website subscribers can log into the app using their same username and passwords. New users can create accounts quickly and will be guided by a quick tutorial on how to use the site.

The app integrates the main features of the site including daily recommended missions and the fun points system where users can compete with each other by completing missions and getting points that can later be redeemed for real prizes.

The release of the app provides users an added level of convenience and accessibility. Even though nearly all the workouts can be done anywhere, without the purchase of fitness equipment, users now have the flexibility of taking their workouts to the gym, as if they have their own workout coach.

The response has been exceptional, with over 1,000 downloads in one day, eliciting many user comments on the app store and on Weibo.

Wokaishi is in the process of developing Android versions as well as custom-tailored plans for groups and individuals.

It seems that now Chinese netizens have one less excuse not to “start” with Wokaishi.

You can download the iOS version here.

Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.

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