As e-commerce competitions in cities are fierce, people want to explore the business opportunities in third- and fourth- tier cities in China, or even the rural areas, where users, most being farmer-turned workers, have considerable purchasing power. They use mobile phones, instead of PCs, to get connected.

Here are three well-known cases. The three founders have somethings in common: engineers who know one thing or two about China mobile Internet market.

Maimaibao

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com