Taobao Mobile Hit 300 Million Visitors in 2012

According to a lately released report (report in Chinese) by Taobao Mobile, last year its cumulative visitors hit 300 million, of which 57 million ever purchased items. The transactions through mobile went up by 6 times yoy, covering 6.87% of the total (1.77% in 2011). Here’s some interesting data from the report, let’s take a look.

An average of 9.28m users searched for items on Taobao Mobile daily, and in every single hour over 220,000 goods were sold through this platform.

Female shoppers are more willing to spend money by phones than their counterparts, with an average expenditure of RMB 1757 and RMB 1144, respectively. This gap doesn’t happen on PC users though. What’s funny is data show that, thanks to the baby boom in 2012 the year of dragon, a crowd of new mommies have grown a habit of shopping with phones very early in the morning (mostly at 3 a.m.)

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom