9158, who is recognized as the inventor of the profitable online live music show, reportedly made one billion yuan in revenue in 2011. The company denied it. But the founder did tell media last year that the costs, revenue cuts going to performers and related cost, were about 300-400 million yuan and gross margin was 20%. If we take it literally, its annual revenue could be 375-500 million yuan. That’s several times of what YY Music made (RMB52.9 mn) in the same year (YY Music was launched in March 2011). It was reported that , 6.cn, who took the model earlier than YY, made more than YY Music then.

Back then, CEO of 9158, Fu Zhengjun, with seven-year experience into the business, saw the market no bigger than 2 bn yuan.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com