Sina launched a revamped version of its news portal yesterday. The obvious difference is the search box, with Weibo search as the default option, featured on top of the homepage.

Weibo users now can log into on the news service with Weibo accounts, which, according to Sina staff, is to channel Weibo users who didn’t read news from Sina. “Mobile, Local, Social and Personal” was the internal target for the new version, according to the same insider. Local and Social are to expand the realm and gain more users while Personal is based on Weibo ID.

To take better advantage of Weibo, ads on the new portal become more interactive. All the ads are accompanied with advertisers’ enterprise Weibo ID and linked to Weibo. Users also can follow advertisers’ Weibo accounts directly at the display ads or share the ads to their followers. It is expected it could bring more “social” values to advertisers.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Chelsea Dong

She reads, travels, photographs and writes, with interests in chronicling China tech scene and interpreting how technology disrupts the way people live.