We heard that the monthly revenue from MIUI reached 10 million yuan. Hong Feng, co-founder and lead of MIUI, confirmed the number in an interview at our ChinaBang 2013. He added that that’s just the beginning of monetization.

Hong Feng used to work at Google China as senior product manager leading local services such as music search and input method. Three years ago he was invited by Lei Jun, CEO of Xiaomi, to become one of the seven founders. The first version of MIUI was launched four months after the inception of Xiaomi company.

MIUI announced 15 million installs and officially release the latest version, MIUI V5, not long ago. Approaching 10 million were in Xiaomi phones shipped and the rest were installed in non-Xiaomi Android phones. Xiaomi claims MIUI is the best customized Android ROM on the market.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com