Taobao rolled out a Wechat-like CRM service Weitao in April, as one of its major moves to transform the Mobile Taobao. Only two months later it claims that subscribers have amounted to more than 60 million (source in Chinese) since the closed beta test. The number of official accounts run by Taobao sellers, shopping guides and public media has broken through 3,000 during the same period. The sales of some Weitao clients surged 30 percent to 40 percent thanks to the popularity of this service.

“Sanmozhanfang” is among the first batch of Taobao retailers who were invited to join Weitao. Driven by this service, its turnover as a percentage  conducted via mobile terminals soared to 33.51 percent in May from 14.92 percent in March.

Shang Wen, staff of Mobile Taobao, said that Weitao will redefine e-commerce in the mobile Internet era. “We aim to offer retailers customized user experience by enabling them to subscribe to contents and commodities via Weitao”, Shang added.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.