Taobao.com is revamping Taobao Life and plans to launch OFFER, a platform for services such as housekeeping and car renting, to establish its presence in the online-to-offline (O2O) area after launching life services of Taobao Diandian and Taobao Movie. (source in Chinese).

OFFER will cover fields of catering, electronic coupon, house renting, movie tickets and restaurant takeouts.

Taobao Diandian, launched in June, added dish ordering service. Taobao Movie enables customers to select seats online in more than 700 cinemas countrywide.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.