Sina and Alibaba today announced the long-awaited Weibo for Taobao. Retailers then will be able to post information about goods onto Weibo and monitor metrics directly from Taobao system. Weibo users, however, will be directed to the Taobao page to buy items, not directly on Weibo.

Sina Weibo is integrated into Taobao system so that retailers don’t have to open the former to interact with audience.  Apart from everything a Weibo account can do to interact with followers and other Weibo users, there is an analytics service that analyzes followers, Weibo page performance, conversion rate, etc.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com