Quixey, a search engine for apps, announced $50 million in series C funding round led by Alibaba, the Chinese e-commerce giant.
Quixey, founded in 2009, is for app searches on mobile and desktop, and in browsers. The service is different from its peers that it allows users to describe what apps they want and returns apps accordingly. Its advertising program, Sponsored Apps, is for apps to target users.
Alibaba has been actively expanding to areas outside e-commerce. That includes Android-based operating systems for smartphones and smart TVs, mobile messaging app Laiwang, cloud-based services like personal storage service, among other things.
This round of funding in Quixey was joined by GGV Capital and existing investors, Innovation Endeavors, TransLink Capital and US Venture Partners in the U.S., as well as Atlantic Bridge in London and Dublin and WI Harper in Beijing.