Alibaba Group released today the 4.0 version of Laiwang, a social networking service which helps users to keep in touch with their good friends, to tap into instant messaging market after the e-commerce giant established Internet Communication Department earlier this month.

Compared with similar IM tools of WeChat and EasyChat by NetEase and China Telecom, Laiwang targets at a pure friend interaction platform and Alibaba has no plan to introduce e-commerce elements into the platform, said Lu Zhaoxi, CEO of the company.

Laiwang rolled out a slew of new features to guarantee the privacy of users, such as automatic message eliminating function, “burn after reading”. Zou Mengrui, head of the project, added that they are also developing private picture albums, screen lock, etc.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.