Online literature industry is catching the eyes of Chinese Internet giants in recent years. Several Internet companies swarmed into this sector recently to layout in an emerging battle field.

In the first half of 2013, Baidu released Wenku Digital Platform and online literature web Duokoo, while Sina spun off reading channel into an independent literature company.

Another Internet juggernaut Tencent also took the wraps off the long-awaited Tencent Literature in September, which includes three major divisions of Chuangshi, a web developed by Shanda Cloudary’s former Qidian team, feminine literature-focused Yunqi and a digital publishing platform for best-sellers (source in Chinese).

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.