37degree: Data-backed Social Media Management Service

37degree, a startup invested by Innovation Works, is a marketing service based on social network data. It provides comprehensive social media monitoring services, grasps the social media development and converts social buzz to social strategy for marketing.

For business customers, 37degree distributes ads to targeted audiences via its API system in a bid to enhance the accuracy and conversion rate of marketing activities. The company helps individual users, such as celebrities, to increase their influences by analyzing public opinions or giving optimization suggestions on contents. It also can screen the spam comments (source in Chinese).

Zhao Qiankun, founder of the company, noted that 37degree is a cross-platform data analyzing service, launching investigations on data come from multiple, rather than one single social network.

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