Editor: This article is contributed by Jonathan Waddingham who is the social and labs product manager at the world’s leading online platform for charity giving, JustGiving. He specialises in social media integration, digital strategy and online fundraising and is a regular contributor to JustGiving’s blog, We Make Giving Social, which explores social giving.

This is the second piece of a series  on fundraising Waddingham contributes to TechNode. You may also be interested in the first one is 8 Reasons Why Mobile and Social Are the Future of Fundraising

Affecting non-profits the world over, eBay’s Sean Milliken highlighted in early 2013 how mobile giving has the potential to revolutionise the philanthropic sector, stating: “the old models of fundraising are rapidly giving way to a new paradigm for donor engagement with cell phones and other mobile devices at the core of how people connect with their favourite causes.”

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